All case files

Series C, Logistics

Fertility

Fertility

Fertility

Fertility decisions are deeply personal and often complex. Editorial books help communicate a clinic's philosophy, medical expertise, treatment journey, and approach to patient care—giving individuals and their partners a thoughtful resource to understand, revisit, and consider as they explore the path ahead.

48k

accounts scored and tiered

+18%

win rate on Tier 1 accounts

Built with

Clay, Snowflake, Salesforce, Claude

The problem

AEs worked whatever landed in their queue. Territory planning happened in a spreadsheet once a year, and win rates were flat.

What I built

A TAM map of 48,000 accounts in Snowflake, scored on firmographic fit and live intent from web visits, hiring and product signals. Clay handles enrichment, Claude writes a short why-now note per account, and the Tier 1 list refreshes weekly into Salesforce.

The result

AEs now work 400 Tier 1 accounts with context attached. Win rate on those accounts is up 18%, and forecast calls finally argue about deals instead of lists.

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